Question: COVID has changed consumer behaviour. Define, discus and describe three major changes in consumer behaviour that have occurred as a result of the pandemic. Then,

COVID has changed consumer behaviour. Define, discus and describe three major changes in consumer behaviour that have occurred as a result of the pandemic. Then, discuss the specific ways in which retailers have innovated within their retailing approach/strategy in order to meet these changing consumer needs.

You must incorporate real life examples to illustrate your discussion. Examples should not be drawn from personal experience. You use of brand examples should be secondary to your focus on theoretical analysis and critical discussion.

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