Question: COVID has changed consumer behaviour. Define, discus and describe three major changes in consumer behaviour that have occurred as a result of the pandemic. Then,
COVID has changed consumer behaviour. Define, discus and describe three major changes in consumer behaviour that have occurred as a result of the pandemic. Then, discuss the specific ways in which retailers have innovated within their retailing approach/strategy in order to meet these changing consumer needs. You must incorporate real life examples to illustrate your discussion
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