COVID-19 has changed businesses and consumers. Effective marketing communications are essential as organizations and marketers first dealt
Question:
COVID-19 has changed businesses and consumers. Effective marketing communications are essential as organizations and marketers first dealt with the crisis and adapted to the pandemic, focusing on increasing value for consumers beyond remaining competitive. On the other hand, individuals have changed their perspectives, decisions, and behaviors. This includes major shifts in how consumers get information, what they want, where they shop, how they purchase, etc. The expectations are now different, the digital transformation involves virtual and hybrid experiences, and omnichannel delivery must be seamless - these are just a few of the forces marketers need to consider and incorporate into their IMC efforts. There is no going back to living in the pre-COVID past.
What's an actual example of IMC effectively used to deal with changing situations. Include references or document your interactions with the IMC effort.
Principles of Information Systems
ISBN: 978-1305971776
13th edition
Authors: Ralph Stair, George Reynolds