Question: Create a CPM table for the following three company's 1- American Nortel Communications inc 2-DZS 3- Net Gear For example Company A Company B Company

Create a CPM table for the following three company's 1- American Nortel Communications inc 2-DZS 3- Net Gear

For example

Company A Company B Company C
Critical Success Factor Weight Rating Score Rating Score Rating Score
Total 1.00 2.44 2.94 2.71
Brand reputation 0.13 2 0.26 3 0.39 1 0.13
Level of product integration 0.08 4 0.32 3 0.24 1 0.08
Range of products 0.05 3 0.15 1 0.05 2 0.10
Successful new introductions 0.04 3 0.12 3 0.12 3 0.12
Market Share 0.14 2 0.28 4 0.56 4 0.56
Sales per employee 0.08 1 0.08 2 0.16 3 0.24
Low cost structure 0.05 1 0.05 3 0.15 4 0.20
Variety of distribution channels 0.07 4 0.28 2 0.14 2 0.14
Customer retention 0.02 2 0.04 4 0.08 1 0.02
Superior IT capabilities 0.11 3 0.33 4 0.44 4 0.44
Strong online presence 0.15 3 0.45 3 0.45 4 0.60
Successful promotions 0.08 1 0.08 2 0.16 1 0.08

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