Question: Create a customer journey for Ergonomic chair by using this customer journey steps : 1.Awareness 2.Evaluation 3.Purchase 4.Usage 5.Repurchase 6.Advocacy and the persona in the
Create a customer journey for Ergonomic chair by using this customer journey steps :
Persona 1 Poomipat elsibai Nationality: Thailand Gender:male Income less than 800,000 THB/year Character : health conscious work for long time, adult, open to a new innovation Family:single Work full time Goal: -be successful in his career - want to be relax during the work -take good care of the health Frustration -working for a long time effect both mental and physical illness -sometime have to work on the weekend Purchasing motivation Designer product 60% Eco-friendly 80% Personalisation 50% Low price 50% Convenience 90% Social 50% Preferred social media Facebook 60% Instagram 20% YouTube 20% Interest Travel 275 Reading book 4/5 Watching TV 4/5 Persona 2 Pitchaporn sadomchaikul Nationality: Thailand Income: more than 100,000 THB/year Gender:female Character : health conscious , teen, open to a new innovation Family:living with parent Study full time Goal: -be successful in her study -reading a book to improve skill and creativity -take good care of the health Frustration -study for a long time effect both mental and physical illness -living in a residence causing the limit of usable area Purchasing motivation Designer product 90% Eco-friendly 70% Personalisation 50% Low price 80% Convenience 70% Social 50% Preferred social media Facebook 20% Instagram 40% YouTube 40% Interest Travel 3/5 Reading book 5/5 Watching TV 2/5
1.Awareness
2.Evaluation
3.Purchase
4.Usage
5.Repurchase
6.Advocacy
and the persona in the pictures.

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