Create a customer journey map for a customer need and the webpage they would visit. Think about what needs draw a customer to the webpage, what influences the customer to select the company/organization, which channels they might use to learn about and then navigate to the webpage, and how the customer will interact and convert on the webpage. Think carefully about how a customer navigates to that specific page (not just to the site in general). Once on the page, think about how the customer converts and the SEO professional can see evidence of this conversion. Also, think about the customer journey map even after the initial purchase or conversion. Post-purchase interactions can be extremely valuable or harmful, such as negative reviews of a tour company on travel websites or five-star ratings of restaurants on Yelp or Google. Your Customer Journey Map should contain the following elements: Minimum 3 lines per Answer Point of view/ A persona/Segmentation profile (who is browsing?) The scenario/purpose to be examined (what and why?) Touchpoints and Channels - Phases of the Journey Actions Which tabs and pages the person is viewing Doing Thoughts/Mindsets- Thinking Emotional Experience - Feeling Insights/ Opportunities What knowledge the person is gaining Ownership Is the website Sticky i.e. will the person revisit the site and why