Create a market$-$oriented mission statement using the five major characteristics suggested by Kotler et al$.(2022).$

Prepare a brief situational overview.

Analyze the industry using Porter$$s five forces model.

Apply the four additional forces from the readings as noted by Isabelle et al$.(2020).$ See the article in the reading area called $$Is Porter$$s five forces framework still relevant? A study of the capital$/$labour intensity continuum via mining and I.T$.$ industries.$$

Create five strategic goals using the SMART acronym.

Determine the three characteristics of an SBU for the new product$/$product line. Discuss whether you characterize the marketing portfolio as specialized or diverse.