Part

$1$

$$

Unit

$1$

Create a market

$-$

oriented mission statement using the five major characteristics suggested by Kotler et al

$.$

$($

$2$

$0$

$2$

$2$

$)$

$.$

Prepare a brief situational overview.

Analyze the industry using Porter

$$

s five forces model.

Apply the four additional forces from the readings as noted by Isabelle et al

$.$

$($

$2$

$0$

$2$

$0$

$)$

$.$

$$See the article in the reading area called

$$

Is Porter

$$

s five forces framework still relevant? A study of the capital

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labour intensity continuum via mining and I.T

$.$

$$industries$.$

$$

$$

Create five strategic goals using the SMART acronym.

Determine the three characteristics of an SBU for the new product

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product line. Discuss whether you characterize the marketing portfolio as specialized or diverse.

Part

$2$

$$

Unit

$2$

Determine the difference between strategy and tactics.

Prepare the target market using the

$5$

Cs framework. Illustrate the

$5$

Cs

$.$

Describe the

$3$

V elements of the market value principle. Design the

$3$

V market value principle.

Design the seven tactics

$($

the

$7$

Ts

$)$

$$defining the marketing offers.

Develop an implementation strategy by outlining a process for developing resources, the market offering, and deploying the offer to the target market.

Describe how you will demonstrate at least three key performance metrics against established goals.

Prepare an executive summary.

Describe your answers as if it was going into a minimum $12-$ to $15-$slide PowerPoint presentation that must include the following:

A separate title and references slide.

Each slide should have professionally written notes below each slide substantiated with research.

Correct spelling, grammar, and punctuation.

$45$ bulleted items per slide that are explained in the narration.

Your submission must use the current APA format and citation style for in$-$text citations or quotes and references with no errors.