Create a media schedule for Rojos Tom Brown A delicious tom brown manufactured by Rojo industries The focus of this one month schedule is on creating awareness among university students in Accra who number about 2 million You have been given a budget of 800,000 for the task Use the table below to help you buy and schedule media for the company for a month Write an explanation for your scheduling preferences after you finish with the calendar (maximum 200 words) 20 marks Channel Pricing (regional) Reach Rate (per 30 second spot) Radio 6 8 am 700 6 8 am 100,000 8 11am 500 8 11am 80,000 12pm 4pm 200 12pm 4pm 30,000 4pm 6pm 300 4pm 6pm 60,000 6pm 8pm 700 6pm 8pm 100,000 TV Rate (per 30 second spot) 6 8 am 7,000 6 8 am 200,000 8 11am 4,500 8 11am 100,000 12pm 4pm 1,500 12pm 4pm 50,000 4pm 6pm 3,000 4pm 6pm 50,000 6pm 8pm 9,000 6pm 8pm 200,000 Social Media CPI 0 30p CPC 0 50 Large 10,000 Outdoor Advertising Medium 7,000 50,000 Small 4000 Full page 1000 Magazine Half page 500 10,000 Quarter page 250 Full page 2000 Newspaper Half page 1000 200,000 Quarter page 500 Brochures (per 1000 2,000 copies)

The Answer is in the image, click to view ...

Question: .Create a media schedule for Rojos Tom Brown. A delicious tom brown manufactured by Rojo industries. The focus of this one-month schedule is on creating

.Create a media schedule for Rojos Tom Brown. A delicious tom brown manufactured by Rojo industries. The focus of this one-month schedule is on creating awareness among university students in Accra who number about 2 million. You have been given a budget of 800,000 for the task. Use the table below to help you buy and schedule media for the company for a month. Write an explanation for your scheduling preferences after you finish with the calendar (maximum 200 words). 20 marks

Channel	Pricing (regional)	Reach
	Rate (per 30-second spot)
	Rate (per 30-second spot)
Radio	6-8 am=700	6-8 am=100,000
Radio	8-11am=500	8-11am=80,000
	8-11am=500	8-11am=80,000
	12pm-4pm-200	12pm-4pm-30,000
	4pm-6pm=300	4pm-6pm=60,000
	6pm-8pm=700	6pm-8pm=100,000
TV	Rate (per 30 second spot)

	6-8 am=7,000	6-8 am=200,000
	8-11am=4,500	8-11am=100,000
	12pm-4pm-1,500	12pm-4pm-50,000
	4pm-6pm=3,000	4pm-6pm=50,000
	6pm-8pm=9,000	6pm-8pm=200,000
Social Media	CPI-0.30p
Social Media	CPC-0.50
	CPC-0.50
	Large-10,000
Outdoor Advertising	Medium-7,000	50,000
	Small-4000
	Full page 1000
Magazine	Half-page 500	10,000
	Quarter page 250
	Full page 2000
Newspaper	Half-page 1000	200,000
	Quarter page 500
Brochures (per 1000	2,000
copies)	2,000
copies)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

1) The CFO is considering issuing 150,000 long-term debt bonds consisting of quarterly zero coupon bonds with an initial price of $625 and a three year term. 2) Current long-term debt consists of...

3. Create a media schedule for Rojo's Tom Brown. A delicious tom brown manufactured by Rojo industries. The focus of this one- month schedule is on creating awareness among university students in...

3. Create a media schedule for Rojos Tom Brown. A delicious tom brown manufactured by Rojo industries. The focus of this one-month schedule is on creating awareness among university students in Accra...

Answer ALL Questions 1. How do you see the importance of your product's category in the advertising process? 2. Rojo's Tom Brown has a revenue market share of about 25%. In a given month, the unit...

Introduction It was June 17, 2019, and a sunny and quiet afternoon. Sitting at her desk and glancing out of the window, Lisa Brown let her eyes wander over the lush campus greens. Reflecting on the...

a) Imagine you were Lisa Brown, establish criteria for evaluation and assign scores or values for project traits, and define weightings for all criteria. [15] b) Assign values to all criteria for the...

Please read the questions Question: Please give an examples of deficit model thinking that you see in chapter 4. Be sure to give specifics and explain how these are examples of deficit model thinking...

Please read the questions Question: Think of an asset or strength-based approaches in chapter 4. Again, be specific and explain how these are examples of asset/strength-based thinking explain why? 4...

Please read the questions Question: 1. ) Share a time when you witnessed or experienced deficit model thinking in the classroom AND/OR share an example of a time when you witnessed or experienced an...

Heritage_assignment_02_2016.pdf You have studied that accounting rules may have implications (positive or negative) on society (people, environment etc...). As an example, the requirement to expense...

As mentioned in this section, the Bonferroni procedure can be used in a variety of circumstances. Consider the plover nesting example from Section 10.5, which compares plover nest locations across 3...

You are about to make a major presentation to a potential Saudi Arabian partner. As you do your research, you discover that the custom in Saudi Arabia is that women are not present at any of the...

Suppose that at the beginning of 2 0 2 4 Jamaal's basis in his S corporation stock was $ 3 5 , 5 0 0 and Jamaal has directly loaned the S corporation $ 9 . 8 4 0 . During 2 0 2 4 , the S corporation...

Case Greenbuilders Pte Lid ("GPL") is a local construction company which specialises in providing bespoke Design and Build construction services for private residential homes that are designed to be...