Question: 3. Create a media schedule for Rojo's Tom Brown. A delicious tom brown manufactured by Rojo industries. The focus of this one- month schedule is

3. Create a media schedule for Rojo's Tom Brown.

3. Create a media schedule for Rojo's Tom Brown. A delicious tom brown manufactured by Rojo industries. The focus of this one- month schedule is on creating awareness among university students in Accra who number about 2 million. You have been given a budget of $800,000 for the task. Use the table below to help you buy and schedule media for the company for a month. Write an explanation for your scheduling preferences after you finish with the calendar (maximum 200 words). 20 marks Channel Pricing (regional) Rate (per 30 second spot) Reach Radio 6-8 am=4700 6-8 am=100,000 8-11am=c500 8-11am=80,000 12pm-4pm-c200 12pm-4pm-30,000 4pm-6pm=300 14pm-6pm=60,000 6pm-8pm=700 Opm-8pm=100,000 Rate (per 30 second spot) TV 6-8 am=$7,000 8-11 am=4,500 12pm-4pm-1,500 4pm-6pm=$3,000 6pm-8pm=9,000 CPI-0.30p CPC-0.50 6-8 am=200,000 8-11 am=100,000 12pm-4pm-50,000 4pm-6pm=50,000 6pm-8pm=200,000 Social Media Outdoor Advertising 50,000 Magazine Large-10,000 Medium-47,000 Small-4000 Full page-1000 Half page-500 Quarter page-6250 Full page-2000 Half page- 1000 Quarter page-c500 10,000 Newspaper 200,000 Brochures (per 1000 copies) 2,000

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

A: Suppose a firm employs labor and capital k to produce output x using a homothetic, decreasing returns to scale technology. (a) Suppose that, at the current wage w, rental rate r and output price...

3. Create a media schedule for Rojos Tom Brown. A delicious tom brown manufactured by Rojo industries. The focus of this one-month schedule is on creating awareness among university students in Accra...

.Create a media schedule for Rojos Tom Brown. A delicious tom brown manufactured by Rojo industries. The focus of this one-month schedule is on creating awareness among university students in Accra...

Answer ALL Questions 1. How do you see the importance of your product's category in the advertising process? 2. Rojo's Tom Brown has a revenue market share of about 25%. In a given month, the unit...

This assignment is to review Amazon?s most recent financial statements (provided) and find recent business articles on Amazon (examples provided) to get the answer to the following: 1. What does...

The Global Leadership of Carlos Ghosn at Nissan John P Millikin Dean Fu did not try to learn too much .ibout Japan before coming, because I ditin't want to have too many prcconcci\\cd itfciis, I...

Can someone please summarize the case study below: if you know about the case IKEA Looks to Further Penetrate the U.S. Market 10 CASE Synopsis: IKEA is known around the world for its stylish,...

Hi, I need help solving this question about the case study below. Can anyone help me out? Question: What would you assess as the fundamental strength of the competitive forces that Beyond Meat faces?...

Can someone help me answer what the critical factors for Beyond Meat and the other makers of plant-based meat substitutes are? oing into 2020, Beyond Meat, a producer March 31, 2020, the company's...

Please answer this question: Are plant-based meat substitute products just a fad? Also, how likely is it that a large percentage of the worlds population will switch from eating animal meats to...

A company is producing a product for selling price of $5000, while incurs the following costs: Rent: $1500, shipping $1000, raw material $2200, packaging $300, insurance $2000, fixed salaries $1500,...

llustrate operation of common cryptographic protocols (e.g. encryption/decryption/ authentication/ Key Agreement) CLO4. Apply mathematical analysis to various cryptographic algorithms Question: Apply...

The professor's basis in the car is $ 3 0 , 0 0 0 , which is the amount of cash he paid for it . For personal - use property, the basis is generally the cost of acquisition. The fact that the seller...

Case Greenbuilders Pte Lid ("GPL") is a local construction company which specialises in providing bespoke Design and Build construction services for private residential homes that are designed to be...