1. Create a Mobile App to resolve a current issue

Step 3: Refer to the management analytical tools utilized in making the decision to offer this product or service .

Step 4: Create a Brand name and tagline for the product or service that your group has chosen.

Step 5: Highlight the steps taken in the New Product Development process for your product/service.

Step 6: Create a Marketing Promotional Campaign for your product/service.

You may use the following as a guide in preparing your document:

• Describe the given product/service. Which industry does the product/service belong to? What are the companys strategic objectives. Describe the target market and the companys marketing situation. Who are the principal competitors (if any)?
• Briefly discuss the product owners current approach in marketing the goods/services in its strategic business units (SBUs).
• Outline the management analyses utilised for the decisions made about the given product or service.
• Identify a unique selling proposition that you would propose for the given product/service.
• Use your knowledge of the marketing mix, STP, consumer behavior, ethical marketing practices and the integrated marketing communication process to prepare your marketing promotion action plan.
• Include an estimate/budget for the marketing promotion plan. Current media rates should be used for your costs.
• Outline measures for evaluation and control when the plan in implemented.