Create a perceptual map for the smartphone market using the given dataset. Both Google Pixel Pro and Samsung Galaxy S are flagship Android phones. How do consumers who participated in this study perceive them? Are there any major differences?

Note : In this analysis, we have included the following popular smartphone brands (or major product lines within a brand) in the Canadian market: iPhone, iPhone Pro, Samsung Galaxy S, Samsung Galaxy A, Motorola, Google Pixel Pro, Google Pixel, and OnePlus. While these brands represent a diverse range of offerings in the smartphone market, it's important to note that there are many other manufacturers and models in the industry, and their positions on a perceptual map may vary. The data and analysis presented in this case study are based on research and perceptions at a specific point in time and may not accurately reflect the current market situation.

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Perception