Question: Create a perceptual map for the Sneaker category. Be sure to include the following brands: Adidas K-Swiss Vans Keds Saucony Brooks New Balance Mizuno Under

Create a perceptual map for the Sneaker category. Be sure to include the following brands: Adidas K-Swiss Vans Keds Saucony Brooks New Balance Mizuno Under Armor Puma ASICS Jordan Converse Reebok Sketchers Look at each brand and consider its personality, usage, users, main purpose, positioning. Consider your X & Y axis- that is up to you & plot the brands based on the characteristics you choose

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