Question: Create a Positioning Statement for CarMax using the following template (You must use the following template): For (target market), [company] is (single most important claim)

Create a Positioning Statement for CarMax using the following template (You must use the following template):

For (target market), [company] is (single most important claim) among all (competitive frame) because (single most important support)

1. Create position statement for your company (or single product your company offers) and discuss your rationale for the positioning statement

2. Create position statement for a major competitor (Drive Time) (or single product their company offers) and discuss your rationale for the positioning statement

3. To achieve a competitive advantage, companies must offer unique value propositions (e.g., both are NOT targeting the same markets with same message) If your positioning statement is different either you and your competitor have chosen to target different markets and/or different messages discuss why the chosen positioning is best for each company or discuss if you believe one company should change their positioning.

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