Create a Positioning Statement a company with which you are familiar using the following template:

For (target market), [company] is (single most important claim) among all (competitive frame) because (single most important support) Create position statement for yours company (or single product your company offers) and discuss your rationale for the positioning statement Create position statement for a major competitor (or single product your company offers) and discuss your rationale for the positioning statement a) If your positioning statement is similar to the positioning statement for your competitor, discuss how you will achieve competitive advantage (as you are both targeting the same markets with similar message) b) If your positioning statement is different either you and your competitor have chosen to target different markets or the same market but with different messages discuss why your positioning is best for each company or discuss if you believe one company should change positions.