Question: Make a segmentation, selection and focus model that allows the PUMA company in Mexico to determine its client, where to find it and how to

Make a segmentation, selection and focus model that allows the PUMA company in Mexico to determine its client, where to find it and how to generate value given its model. 7) Selection of the most profitable segment and justification. 8) Describe 5 marketing mix strategies aimed at the target of point 7

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