Question: Create a submission report. - Explain the main differences between the B2C and B2B world. - Analyze the marketing mix elements for a B2B industrial

Create a submission report.

- Explain the main differences between the B2C and B2B world.

- Analyze the marketing mix elements for a B2B industrial Company. Compare them with a fast moving good company.

- Selling to a B2B Company and understanding the process. o What is a DMU? o Explain the process depending on how strategic or expensive is the supplier's product/service. o Use examples

- (Imagine different type of suppliers trying to sell to Danone)

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