Question: Create a SWOT analysis highlighting the strengths (i.e. internal competencies, resources, tools, expertise, brand equity etc.) that Coles can leverage to facilitate the transition to

Create a SWOT analysis highlighting the strengths (i.e. internal competencies, resources, tools, expertise, brand equity etc.) that Coles can leverage to facilitate the transition to online supermarket services provider against the weaknesses (i.e. internal constraints, challenges, inertia, issues, etc.) that could inhibit its ability make the transition to an online provider.

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