Question: Create a two dimensional map of the competitors with the horizontal axis going from Fashion Focussed on the left end to Product Performance Focussed on

Create a two dimensional map of the competitors with the horizontal axis going from Fashion Focussed on the left end to Product Performance Focussed on the right. On the vertical axis on the bottom put Niche Market Segment and Broad Market Appeal at the top. Main brand- Moose Knuckles, competitors- Canada Goose, The North face, Patagonia, Arc'teryx

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