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Product a Word Document for the Assignment

Moose Knuckles Global Consumer Positioning statement:

Create the one sentence format that describes the specific customer segment and lifestyle target, the unique benefit they get from Moose Knuckles compared to competition, and the reason why consumers believe in that point of difference $($This format is essential look it up before completing this assignment$).$

Describe how this positioning creates Global Marketing Potential for Moose Knuckles. Provide positioning statements for $4$ other competitors and provide for your statement. $4$ competitors are Canada Goose, Moncler, Mackage and The North Face.

Create a two dimensional map of the competitors with the horizontal axis going from Fashion Focussed on the left end to Product Performance Focussed on the right? On the vertical axis on the bottom put Niche Market Segment and Broad Market Appeal at the top;

All $5$ Brands must appear on the map

Based on Moose Knuckles Consumer Positioning Outline your Groups recommended Strategies for Moose Knuckles

Pricing$-$ Describe the strategies you recommend relative to competition. Provide reasons why you recommend these strategies

Product$-$ Describe any chahses or line expansions you recommend and provide rationale

Place$-$ Recommend Strategic role of Owned Retail, Partner Retail, Wholesale, On$-$line, Direct to consumer or Moose Knuckles with supporting rationale

Physical Evidence$-$ Testimonials, Customer generated content, Reviews from customers$-$ how do you plan on managing and curating it$.$

People$-$ Your Personal Service strategy through your people to deliver value to your best customers

Process$-$ Any specific policies in terms of Delivery times, product returns, ease of online and or Apps for consumer engagement in a global market.

This is your recommendation for $2024$ for Moose Knuckles Global Marketing

What specific initiatives or actions do you recommend to ensure Moose Knuckles Global Growth?

Advertising$-$ where? Focus of creative? How much of the budget assigned to what actions?

Provide support and rationale: $3$ recommendations total

Public Relations$-$ partners? Causes? Influencers? Customer stories? Provide support and rationale: $3$ recommendations total.

What specific initiatives or actions do you recommend to ensure Moose Knuckles has Global Growth?

Personal Selling$-$ Channel? Al vs Human? How much of the budget?

Provide support and rationale: $2$ recommendations total

Sales Promotion$-$ Consumer incentives, Data$/$Loyalty$,$ Contests?

How much of the budget, excluding product discount costs,

Provide support and rationale: $2$ recommendations total