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Product a Word Document for the Assignment

Moose Knuckles Global Consumer Positioning statement:

Create the one sentence format that describes the specific customer segment and lifestyle target, the unique benefit they get from Moose Knuckles compared to competition, and the reason why consumers believe in that point of difference $($This format is essential look it up before completing this assignment$).$

Describe how this positioning creates Global Marketing Potential for Moose Knuckles. Provide positioning statements for $4$ other competitors and provide for your statement. $4$ competitors are Canada Goose, Moncler, Mackage and The North Face.

Create a two dimensional map of the competitors with the horizontal axis going from Fashion Focussed on the left end to Product Performance Focussed on the right? On the vertical axis on the bottom put Niche Market Segment and Broad Market Appeal at the top;

All $5$ Brands must appear on the map

Based on Moose Knuckles Consumer Positioning Outline your Groups recommended Strategies for Moose Knuckles