Question: Create a value proposition using the pizza cone's functional, psychological, and monetary value. Prepare a customer value analysis to reveal the company's strengths and weaknesses

Create a value proposition using the pizza cone's functional, psychological, and monetary value.
Prepare a customer value analysis to reveal the company's strengths and weaknesses relative to various competitors.
Describe the concept of positioning.
Address three points of difference (POD).
Address three points of parity (POP).
Develop a strategy for creating a sustainable competitive advantage. Provide support for your strategy.
Prepare a positioning statement for the pizza cone.

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