Create the Positioning Statement

INSTRUCTIONS

Complete the following steps for creating the positioning statement for the premium Aurora Backpack line.

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Review Resources

Review $$An Inside Look at the Premium Backpack Market in the United States,$$ which is available in your inbox, to guide you in creating the positioning statement.

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Create the Positioning Statement

Select appropriate content for the positioning statement from the provided options. Click on an option to select it$,$ and click the same option again to deselect it$.$

Note: When reviewing the report your supervisor emailed you, keep in mind, Buhi uses the most popular characteristics of a market to define its target market, so look for the characteristics that are linked to the most sales or have the highest response rates.