Creating a Digital Business :A case for disruptive development for Indias next unicorn

please use your learnings from the course giving detailed explanations on :

1. Developing the business idea 2. The market - competitive Landscape Analysis 3. Pitching and Testing 4. Product and Pitch 5. The Team 6. Networks 7. Branding

These 7 factors to be answered for the following case objectives.

The goal is to share the case of a new -age company that is looking to push boundaries in internet related business areas and conventional wisdom of how ideas are curated and discussed on modern platforms . The aspirations of the leadership team to increase the thoughtfulness and tone of online discussion and discovery are balanced with the realities of the environment of the digital business world . How a well - developed and astute part of a business plan works to challenge conventional wisdom through conscious thinking hats to achieve a vision is at the forefront of issues with with which students must wrestle while considering the strategic options confronting the brand and the business organization objectives and growth plans.

Instructions before answering

1. Answer should not be general , it should be specific related to objectives 2. Give the answer specific to this case , not include general theory . 3. The case is about a disruptive idea development for Indias next unicorn a) your answer should be well thought-through ,add value to the topic and have originality. b) you should refrain from posing any definition of theories & concepts c) give bibliography with links . 4. All seven Enterpreneurship factors should answered for the startup company . 5. All the questions to be answered sequentially. it should include a detailed explanations of the approach used ,insights, inferences , all outputs like graphs ,tables etc . 6. concepts from Topics such as " Testing and developing an idea from concept through prototyping " should be used for approaching the answer

Note - subject is Entrepreneurship & Innovation , as it is not in the list , I have selected Operations Management