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Instructions 1) This question carries 20 marks 2) Subject - Entrepreneurship and innovation , not operations management 3) The Answer should be specific to the case and not be genral theories 4) Strategy used,Assumptions made should be detailed 5) Analysis of a new age company ,pushing it's business in internet related business ( detailed in Assement objective paragraph) should be detailed in following topics 1. Developing a new idea (6 marks ) 2. The market - Competitive Landscape Analysis (3 marks) 3. Pitching and Testing (3 marks ) 4. Product and Pitch (2 marks ) 5. The Team ( 2 marks ) 6. Networks (2 marks ) 7. Branding (2 marks )

Creating a Digital Business: A case for disruptive idea development for India's next unicorn Please use your learnings from the course giving detailed elaborations on: 1. Developing the business idea 2. The market - Competitive Landscape Analysis 3. Pitching and Testing 4. Product and Pitch 5. The Team 6. Networks 7. Branding 1. Assessment Objective The goal is to share the case of a new-age company that is looking to push boundaries in internet-related business areas and conventional wisdom of how ideas are curated and discussed on modern platforms. The aspirations of the leadership team to increase the thoughtfulness and tone of online discussion and discovery are balanced with the realities of the environment of the digital business world. How a well-developed and astute part of a business plan works to challenge conventional wisdom through conscious thinking hats to achieve a vision is at the forefront of issues with which students must wrestle while considering the strategic options confronting the brand and the business organization objectives and growth plans. Creating a Digital Business: A case for disruptive idea development for India's next unicorn Please use your learnings from the course giving detailed elaborations on: 1. Developing the business idea 2. The market - Competitive Landscape Analysis 3. Pitching and Testing 4. Product and Pitch 5. The Team 6. Networks 7. Branding 1. Assessment Objective The goal is to share the case of a new-age company that is looking to push boundaries in internet-related business areas and conventional wisdom of how ideas are curated and discussed on modern platforms. The aspirations of the leadership team to increase the thoughtfulness and tone of online discussion and discovery are balanced with the realities of the environment of the digital business world. How a well-developed and astute part of a business plan works to challenge conventional wisdom through conscious thinking hats to achieve a vision is at the forefront of issues with which students must wrestle while considering the strategic options confronting the brand and the business organization objectives and growth plans