Assessment POINTS - 20 Marks DESCRIPTION - CREATING A DIGITAL BUSINESS - A case for disruptive idea development for India's next unicorn

Please use your learnings from the course giving detailed elaborations on :

1. Developing the business idea ( 6 marks ) 2. The market - Competitive Landscape Analysis( 3 marks ) 3. Pitching and Testing ( 3 marks) 4. Product and Pitch ( 2 marks ) 5. The Team ( 2 marks ) 6. Networks ( 2 marks ) 7. Branding ( 2 marks )

Guidelines -

1) Before attempting the assignment have a clear understanding of the concepts like testing and developing an idea from concept through prototyping

2) The case is about a disruptive idea development for India's next unicorn - Your answers should be well thought - through , add value to the topic and have originality . - You should refrain from posting any defnitions of theories & concepts - Give bibliography with links .

3) In this , you need to submit all the answers to all the questions in a sequential manner . It should include a detailed explanation of the approach used , insights , inferences , all outputs like graphs ,tables ,etc.

4) Do mention the assumptions taken into consideration by you .

INSTRUCTIONS (What is needed) -

1) CREATING A DIGITAL STARTUP CASE STUDY : Disruptive idea development for India's next Unicorn .

2) Entrepreneurial journey consist of The Idea and Execution Execution consist of three steps , starting up , scaling up , growing up

3)This assignment is all about Developing an idea and starting up the business

4)You are going to be assessed about the basis of Entrepreneurship . How do you really test and develop the idea from the concept through prototyping. How do you identify and segment the targeted market and the pitching and Testing of your ideas . So that You can begin to develop the opportunity be creating the digital business startup here.

5)So, What you would need to do When you covering it , How you will be able to use the tools to take the validated opportunity to the market ,use the minimum viable product that you are looking at , create the winning page , build the founding team that you have assumptions on ,who are the professional advisors that You are going to be using , What is your strategy for branding and naming

6) What are the resources in the existing Entrepreneurial system that you are going to be use should be mentioned .

7) The whole idea is for you to take this well defined opportunity move from taking this well defined opportunity, selling this as as a product in the market.so that you begin testing your business model.

8) Answers should be original and well thought through

9) We are living in a uncertain world . so there is voltality, uncertainty , complexity and ambiguity ,as it is exists for everyone , for Entrepreneur let it be 100% uncertainty ,so Answers should be deliberate

10) So,let it be a original idea .There are no right answers here. What do you create here is your body of work . your work of art.All the best

OBJECTIVE - - The goal is to share the case of a new-age company that is looking to push boundaries in internet related business areas and conventional wisdom of how ideas are curated and discussed on modern platforms.The aspirations of the leadership team to increase the thoughtfulness and tone of online discussion and discovery are balanced with the realities of the environment of the digital business world. How a well - developed and astute part of a business plan works to challenge conventional wisdom through conscious thinking hats to achieve a vision is at the forefront of issues with which students must wrestle while considering the strategic options confronting the brand and the business organization objectives and growth plans.