Question: Saved This activity is important because the package and label are often the customer's first exposure to a product. Marketing managers must design packaging and

Saved
This activity is important because the package and label are often the customer's first exposure to a product. Marketing managers must design packaging and labeling that provide benefits for retailers and ultimate consumers. Successful executions of packaging and labeling can become a competitive advantage for manufacturers.
The goal of this activity is to demonstrate your understanding of the benefits that labeling and packaging can provide to manufacturers, retailers, and consumers.
Roll over each attribute to read the labeling or packaging example, then match the example to the correct benefit.
Ocean Spray first used tetra pack juice boxes because its product could be stored at room temperature for up to one year.
Tetra pack juice boxes
Communication benefits
Product Packaging
Functional benefits
Tetra pack juice boxes
Aluminum can
Perceptual benefits
Connecting with customers
Nespresso capsule
Environmental
Compressed insulation concerns
Aluminum can
Health, safety, and security issues
Nutritional info
Nespresso capsule
Cost reduction
Compressed insulationSaved
This activity is important because the package and label are often the customer's first exposure to a product. Marketing managers must design packaging and labeling that provide benefits for retailers and ultimate consumers. Successful executions of packaging and labeling can become a competitive advantage for manufacturers.
The goal of this activity is to demonstrate your understanding of the benefits that labeling and packaging can provide to manufacturers, retailers, and consumers.
Roll over each attribute to read the labeling or packaging example, then match the example to the correct benefit.
Ocean Spray first used tetra pack juice boxes because its product could be stored at room temperature for up to one year.
Tetra pack juice boxes
Communication benefits
Product Packaging
Functional benefits
Tetra pack juice boxes
Aluminum can
Perceptual benefits
Connecting with customers
Nespresso capsule
Environmental
Compressed insulation concerns
Aluminum can
Health, safety, and security issues
Nutritional info
Nespresso capsule
Cost reduction
Compressed insulationSaved
This activity is important because the package and label are often the customer's first exposure to a product. Marketing managers must design packaging and labeling that provide benefits for retailers and ultimate consumers. Successful executions of packaging and labeling can become a competitive advantage for manufacturers.
The goal of this activity is to demonstrate your understanding of the benefits that labeling and packaging can provide to manufacturers, retailers, and consumers.
Roll over each attribute to read the labeling or packaging example, then match the example to the correct benefit.
Ocean Spray first used tetra pack juice boxes because its product could be stored at room temperature for up to one year.
Tetra pack juice boxes
Communication benefits
Product Packaging
Functional benefits
Tetra pack juice boxes
Aluminum can
Perceptual benefits
Connecting with customers
Nespresso capsule
Environmental
Compressed insulation concerns
Aluminum can
Health, safety, and security issues
Nutritional info
Nespresso capsule
Cost reduction
Compressed insulation
Saved This activity is important because the package and label are

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