Creating the Online Customer Experience

This activity is important because marketing managers face the challenge of creating a meaningful online customer experience in a crowded marketspace. Marketers must design and execute marketing programs that take advantage of the unique customer valuecreation capabilities of Internet technology. To create a meaningful online customer experience, marketing managers use seven website design elements: context, content, community, customization, communication, connection, and commerce.

The goal of this activity is to demonstrate your understanding of the seven website design elements.

Read the description of each website scenario, then drag it to the website design element it exemplifies.

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