Creative measure #$2$: First, fully describe the second building block. Thereafter, fully describe a second brand$-$new creative measure of the specific building block the real$-$life organization can deploy to enhance its competitive advantage. $(10$ Points$)$

$1.$ Fully describe the second building block: $(2$ Points$)$

$2.$ Fully describe a second brand$-$new creative measure explaining how it should improve the organization's competitive advantage