Question: Crest began as a toothpaste in the 1 9 5 0 s , but later included teeth whitening products and mouthwash. This demonstrates the brands

Crest began as a toothpaste in the 1950 s, but later included teeth whitening products and mouthwash. This demonstrates the brands use ol
to
leverage an existing brand.
Multiple Choice
media strategy
co-branding
advertising
brand extension
linguistic consideration
Crest began as a toothpaste in the 1950 s, but later

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