Question: CRITERIA 1 . GENERIC STRATEGY | 6 marks 1. Analyse the current strategy of Castlery applying either Porter's Generic Strategy or Miles and Snow Strategy

CRITERIA 1. GENERIC STRATEGY | 6 marks

1. Analyse the current strategy of Castlery applying either Porter's Generic Strategy or Miles and Snow Strategy typologies. 2. Based on your analysis make and justify a recommendation for a future business-level strategy.

NOTE # Marks will be deducted if students apply both Porter + Miles and Snow, or apply a different theory to these two, as it demonstrates not adhering to assignment guidelines. Analysis needs to be supported with quality scholarly references, including recent citations.Students should apply appropriate theoretical concepts and analytical tools throughout this section.

2. Justify in-depth the reasons for your choice for this business-level strategy.

NOTE # Marks lost if no justification of why Porter or Miles and Snow was deemed the appropriate theory. Should be supported by recent quality scholarly references and professional literature.

3.Based on your analysis make and justify a recommendation for the most appropriate future business-level strategy.

NOTE # Recommendation to be implemented in the future to solve current issues

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