Critically discuss the difference between ethical and legal marketing. Reflect on privacy and data protection implications of social media marketing. Elaborate on the implications of using social media, especially in relation to the marketing of potentially harmful products and vulnerable groups. Give suitable examples for it.

Refer: Social Media Marketing: Theories and Applications

Book by Stephan Dahl

Answer rating: 100% (QA)

Ethical and legal marketing are two distinct but interconnected concepts Ethical marketing refers to the practice of promoting products or services in a manner that is morally right and socially respo... View the full answer