Critically evaluate how external factors impact on current and potential trends and developments in the hospitality industry, using specific examples how the industry has developed in response.

Refer to the PESTEL factors and choose 6 major trends resulting from them, 4 current and 2 potential. Then evaluate how the positive and negative elements of the PESTEL factors will impact these trends.You can build on some of the above trends that you have assessed in the previous Activity.

Use specific examples to demonstrate how some of the related hospitality businesses have developed in response such as brand hotel or restaurant names in Jordan..

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PESTEL Influnce the trend (Positive & Negative) Example 1 1 Current 2 Future 2 AWN 3 4 5 / 5 5 6 Critically evaluate how external factors impact on current and potential trends and developments in the hospitality industry, using specific examples how the industry has developed in response. Refer to the PESTEL factors and choose 6 major trends resulting from them, 4 current and 2 potential. Then evaluate how the positive and negative elements of the PESTEL factors will impact these trends. You can build on some of the above trends that you have .assessed in the previous Activity Use specific examples to demonstrate how some of the related hospitality businesses have developed in response. such as brand hotel or restaurant names in Jordan.. PESTEL Influnce the trend (Positive & Negative) Example 1 1 Current 2 Future 2 3 4 PESTEL Influnce the trend (Positive & Negative) Example 1 1 Current 2 Future 2 AWN 3 4 5 / 5 5 6