CRM software allows employees from one business function to use data from other functions to help them make decisions because it cannot be accessed by mobile devices, which increases data security it tracks data and trends on groups of customers rather than on individual customers O it allows them to set up company profiles on social networking sites such as Facebook and Instagram, where they can make contacts with potential customers O it stores data about every contact a company has with a customer through every channel so that the company can truly understand customer actions