Question: Culture is constantly evolving, and it's hard to keep up. As strategic communicators, we have to keep pace with what's going on around us in

Culture is constantly evolving, and it's hard to keep up. As strategic communicators, we have to keep pace with what's going on around us in order to do our jobs effectively.

In his article https://www.thedrum.com/opinion/2016/06/15/brands-if-you-want-understand-culture-you-need-participate

expert Leo Rayman writes, "Culture is dynamic and constantly moving and the only way to truly understand it is to participate. Whether you dip your toe in or dive in headfirst it's up to you."

But the world moves quickly, so how do we keep up and how do we decide what cultural changes we pay attention to or ignore? If you were laying out a long-term strategic communications plan for a client, how would you take cultural shifts into account?

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Keeping up with cultural shifts is indeed crucial for strategic communicators as it allows them to connect with their audience in meaningful ways Here are some strategies to integrate cultural shifts ... View full answer

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