Culture is constantly evolving, and it's hard to keep up. As strategic communicators, we have to keep
Question:
Culture is constantly evolving, and it's hard to keep up. As strategic communicators, we have to keep pace with what's going on around us in order to do our jobs effectively.
In his article https://www.thedrum.com/opinion/2016/06/15/brands-if-you-want-understand-culture-you-need-participate
expert Leo Rayman writes, "Culture is dynamic and constantly moving and the only way to truly understand it is to participate. Whether you dip your toe in or dive in headfirst it's up to you."
But the world moves quickly, so how do we keep up and how do we decide what cultural changes we pay attention to or ignore? If you were laying out a long-term strategic communications plan for a client, how would you take cultural shifts into account?
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta