Current Attempt in Progress

Drew had worked for many years in a B$2$B environment, then he switched to a B$2$C company. Four key distinctions between the two areas became obvious almost as soon as he switched. The four distinctions were marketing to individuals instead of groups, smaller transaction sizes and amounts, the importance of building relationships, and

the determination of prices in the $B2C$ buying experience.

the different requirements for information searches.

the place where goods are purchased.

the simplicity of the $B2C$ buying experience.