Drew had worked for many years in a B2B environment, then he switched to a B2C company. Four key distinctions between the two areas became obvious almost as soon as he switched. The four distinctions were marketing to individuals instead of groups, smaller transaction sizes and amounts, the importance of building relationships, and O the place where goods are purchased O the different requirements for information searches. O the determination of prices in the B2C buying experience, O the simplicity of the B2C buying experience