Customer experience (CX) consists of three elements. These are:

	a.	value creation elements, customer attitudes, and customer beliefs at distinct touchpoints
	b.	Customer cognitions, customer discrete emotions, and customer feelings at distinct touchpoints
	c.	Value creation elements, customer discrete emotions, and customer cognitive responses at distinct touchpoints
	d.	Co-creation elements, customer behavioural and cognitive responses at distinct touchpoints
	e.	attitudinal elements, emotive elements, and cognitive elements at distinct touchpoints