Customer Knowledge can include: A. Customer Organizational Knowledge: Customer intelligence - the amount we know about the prospect B. Customer Personal Knowledge: Hot buttons - topics which an individual is particularly interested C. Neither A or B D. Both A and B Elements of appearance that drive first impressions include: A. Clothing and Shoes B. Grooming C. Neither A nor B D. Both A and B The equation, for a value proposition, where V= Value, Q=Q Quality, and P= Price is: A. V+Q=P B. P+Q=V C. Q=PN D. V=Q/P