Question: Customer Lifetime Value A cable TV business has a single subscription cost of $150 per year with a gross margin of 20%. All subscriptions are

Customer Lifetime Value A cable TV business has a single subscription cost of $150 per year with a gross margin of 20%. All subscriptions are renewed at the end of the year. If the customer retention rate is 65% and the discount rate is 15%, calculate the customer lifetime value for a single customer for four years. $16.57 $33.58 $50.38 $32.71

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