Question: Customer lifetime value is the _ _ _ _ _ _ _ _ _ _ . ANSWER Unselected customer s evaluation of the difference between

Customer lifetime value is the __________.
ANSWER
Unselected
customers evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers
Unselected
value of the entire stream of purchases a customer makes during a lifetime of patronage
Unselected
portion of the customers purchasing that a company gets in its product categories
Unselected
total combined customer lifetime values of all of the companys customers

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