Customer retention during the integration process $is$ one the challenges and $NORTHERN$ CARE$$

expects $to$ engage $in$ series $of$ targeted marketing campaigns $to$ boost sales post$-$acquisition.

Research indicates the following:

$*$ There $is25\%$ chance that any given marketing campaign will significantly boost sales

$*On$ average, $10\%of$ customers make purchases after seeing a campaign, and $NORTHERN$ CARE$$

receive $an$ average $of200$ customer inquiries per month.