Question: Customer retention during the integration process is one the challenges and NORTHERN CARE expects to engage in series of targeted marketing campaigns to boost sales

Customer retention during the integration process is one the challenges and NORTHERN CARE
expects to engage in series of targeted marketing campaigns to boost sales post-acquisition.
Research indicates the following:
There is 25% chance that any given marketing campaign will significantly boost sales
On average, 10% of customers make purchases after seeing a campaign, and NORTHERN CARE
receive an average of 200 customer inquiries per month.

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