Question: Customer returns are a problem in the Alert Company. The company sells battery operated emergency weather alert radios. Customers were queried by sales personnel when
Customer returns are a problem in the Alert Company. The company sells battery operated emergency weather alert radios.
Customers were queried by sales personnel when goods were returned about the reasons for the returns. The product is produced outside the US
Below is the following information that was collected from customers.
Type of Complaint Number of Complaints
Did not perform as expected
Found item cheaper elsewhere
Instructions too complicated
Instruction wording unclear
Missing partsmanual
Changed mind
Used too many batteries too quickly
Did not like
Other
Required:
Develop a table that is set up largest to smallest number of complaints, the percentage of complaints in each category, and the cumulative percentage in each category.
Prepare a Pareto Chart.
What actions would you suggest Alert company take to resolve the customer complaint? Include in your discussion, the type of complaints that company should focus on resolving. Why?
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