Question: Each question needs to be around a page long. How do consumers use compensatory and noncompensatory decision making models? Why do marketers need to know

Each question needs to be around a page long.

How do consumers use compensatory and noncompensatory decision making models?

Why do marketers need to know that attribute processing is easier for consumers than brand processing?

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Answer The compensatory and noncompensatory models are the cognitive models through which the information is combined together for decision making The compensatory model is a cost benefit analysis of ... View full answer

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