D Question 7 0.4 pts A 3D printer is a type of: O hologram machine O copy machine labor-intensive machine industrial robot Question 8 0.4 pts You are the operations manager of a "have it your way" hamburger restaurant. Which statement best describes your job? Hire, fire and train employees in cooking hamburgers. O Direct traffic flow for the drive-up window. Conduct market research by tracking customer preferences. O Deliver a finished product, customized to the specific requests of each customer, efficiently and effectively Question 15 0.4 pts As a marketing professional, you are trying to decide how best to communicate with the customer. You are thinking about which aspect of the Marketing Mix? Product O Place Price Promotion Question 16 0.4 pts The "price" component of the marketing mix is defined as: Knowing when a consumer would be likely to spend more money on an item Understanding your target market's income level Identifying the maximum revenue a business can yield from each customer Ensuring fair value in the transaction Question 17 0.4 pts refers to the component of the marketing mix that can be compared to "communication using the 4 Cs. O Price O Product O Place O Promotion Question 18 0.4 pts Which of the following statement regarding retail channel is CORRECT? The retailer markets and sells the goods on behalf of the consumer. O Retailers may not sell products online. Retailers can only sell products via a single channel. The retail channel is different from the direct channel in that the retailer doesn't produce the product. Question 19 0.4 pts Which of the following is NOT one of the common pricing objectives? O profit-oriented pricing O competitor-oriented pricing sales-oriented pricing O product-oriented pricing Question 25 0.4 pts Which of the following statements regarding marketing campaigns is TRUE? The integrated marketing communication efforts need to include many themes. A marketing campaign only includes advertising. A marketing campaign is most effective when it uses a single channel. A campaign is a coordinated series of marketing communication efforts built around a single theme designed to reach a particular goal