Question: d . Using initial estimates of 1 2 0 for the average value and 1 0 for the trend, apply exponential smoothing with trend retrospectively

d. Using initial estimates of 120 for the average value and 10
for the trend, apply exponential smoothing with trend
retrospectively to last year's sales. Use all combinations of the
smoothing constants where \alpha =0.1,0.3, or 0.5 and \beta =0.1,0.3,
or 0.5. Compare both MAD and MSE for these nine
combinations.
e. Which one of the above. forecasting methods would you
recommend that management use? Using this method, what is
the forecast of total sales for January of the new year?

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