Question: Darrell Everwine read a review about a new computer program that appealed to him very much. He decided to try to find the program. However,

Darrell Everwine read a review about a new computer program that appealed to him very much. He decided to try to find the program. However, the new program was in short supply, although other brands with similar features were available. Darrell had to try seven shops before he finally found the program in stock. For Darrell, this program achieved brand
a. preference.
b. insistence.
c. rejection.
d. nonrecognition.
e. recognition.
Darrell Everwine read a review about a new computer program that

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