Darrell Everwine read a review about a new computer program that appealed to him very much. He decided to try to find the program. However, the new program was in short supplyalthough other brands with similar features were available. Darrell had to try seven shops before he finally found the program that appealed to him in stock. Which of the four Ps did the computer manufacturer fail to carefully evaluate in their marketing plan?

Select one:

a. preference.

b. place.

c. product.

d. promotion.

e. price.