Question: Darrell Everwine read a review about a new computer program that appealed to him very much. He decided to try to find the program However,

Darrell Everwine read a review about a new computer program that appealed to him very much. He decided to try to find the program However, the new program was in short supply--although other brands with similar features were available. Darrell had to try seven shops before he finally found the program in stock. For Darrell, this program achieved brand: (brand familiarity level)

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